Our Story
Born and raised in Hawaiʻi. Some of us priced out of paradise, some of us left for opportunity — whatever your reason, your heart stays rooted in a place like no other.
Wherever we go, aloha always follows.
This brand is
For you if:
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You were born or raised in Hawaiʻi and live away from home.
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You’re in Hawaiʻi and you know — and miss — someone living away from home.
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You’re not from Hawaiʻi, and you fell in love with the aloha spirit of someone who is.
Why this exists
A small thing, worn far from home.
We made this for everyone who left and never really left. A shirt is a small thing. But a small thing worn in a Costco in Las Vegas, on a train in Seattle, in a school pickup line in Texas — and somebody catches it, nods, and asks eh, where you from? That is the entire idea. Aloha, carried.
Contact us
Talk story with us.
Sizing questions, an order, a wholesale idea, or you just want to tell us which island you’re from and where you’re reading this — we read every message.